Bad data kills eshops.
Catch it before
your customers do.
The Master Data Validation Framework automatically validates every product, customer, and pricing record in your Dynamics 365 environment - flagging errors before they reach your webshop. Automated. Continuous. Connected to Power BI.
Wrong prices.
Missing data.
Broken eshop.
- Products go live on your B2B eshop with missing translations, incorrect pricing, or no category assignment - and nobody knows until a customer complains or an order fails to process.
- Customer accounts are onboarded into D365 with incomplete hierarchy setup, missing sales tax groups, or no trade agreement pricing in the right currency - silently blocking orders from day one.
- Data quality checks are manual, infrequent, and inconsistent. Different teams have different spreadsheets. By the time errors are found, they've already caused commercial damage.
The cost is real: one of our clients found that 25% of their eshop-enabled products had data errors blocking sellability - across nearly 5,000 items. None of those errors were visible until we built the validation framework.
We don't wait for errors to surface.
We catch them before they leave D365.
The Master Data Validation Framework runs automated validation rules across your entire D365 landscape - products, customers, pricing, and channel configuration - and surfaces every issue in a live Power BI dashboard before it can reach your webshop or your customers.
Validate
Automated rules run continuously across products, customers, pricing, translations, tax groups, and channel configuration - covering every dimension that affects eshop operation.
Visualise
Every error and warning surfaces in a live Power BI dashboard - with KPI rollups, drill-through to individual records, severity classifications, and progress tracking over time.
Fix & Repeat
Data teams fix errors at source in D365. The framework refreshes up to 8 times per day - so progress is visible, regressions are caught, and data quality compounds over time.
One framework.
Every data stakeholder covered.
Data quality isn't just an IT problem. The validation framework gives every team the visibility they need to act.
ERP & Data Admins
A prioritised list of every error and warning - by severity, record, and rule - so fixes happen in the right order with no guesswork.
Commerce Managers
Know exactly which products are ready to publish and which ones have blocking errors - before they go live on the eshop. No more customer-reported data issues.
Pricing & Finance Teams
Catch missing trade agreements, wrong currencies, unset master prices, and missing tax groups before they cause order failures or incorrect invoicing.
Programme Leadership
A single KPI dashboard showing data readiness across the full landscape - giving leadership a real picture of go-live readiness, not a status update from a spreadsheet.
Four stages.
One continuous validation loop.
From your Dynamics 365 environment to your Power BI dashboard - the framework handles the entire validation pipeline automatically, refreshing throughout the day so your data picture is always current.
40+ rules.
Every dimension of your D365 data.
The framework validates across three core domains - items, customers, and channel configuration - covering every rule that affects eshop sellability, order flow, and pricing accuracy.
Product & Item Data
- Error Missing net weight or sales unit of measure
- Error No active price line in required channel currencies
- Error EUR master price line missing - causes order conversion failure
- Error Missing product name translations (EN, DE, FR, IT, ES, DA)
- Error Item sales tax group not populated
- Warning Product not assigned to category hierarchy node
- Warning Replacement item configured but "Use Always" not set
- Warning Spare part not assigned to ESHOP sellable node
Customer & Account Data
- Error Virtual identity account not linked to customer hierarchy
- Error On-account payments not enabled for identity account
- Error No active trade agreement price lines in customer currency
- Error Customer not assigned to online store address book
- Error Sales tax group missing or shipping countries not covered
- Error Financial dimension value for Business Unit missing
- Warning No line discount group assigned to customer
- Warning Payment terms not set for customer account
Channel & Pricing Config
- Error Azure APIM URL missing on online store configuration
- Error Financial dimension value for Sites missing on channel
- Error Find Next not set on price or discount trade agreement lines
- Error Customer discount assigned directly instead of via group
- Warning Terms and Conditions document ID missing on online store
- Warning No order entry deadline group assigned to customer
- Warning Item used across legal entities with different product numbers
- Warning Translation inconsistency - duplicated words or untranslated
This is what your data team sees
instead of a support ticket.
A live Power BI dashboard showing KPI rollups, error breakdowns, and drill-through to individual records - refreshed automatically throughout the day.
Watch the framework
catch errors in real time.
See how a data error in D365 surfaces as a flagged KPI in Power BI - before it can affect your eshop or your customers.
Video coming soon
Beyond validation.
A data quality foundation.
Errors Caught Before Go-Live
Every blocking data issue - missing prices, broken customer hierarchies, untranslated products - is flagged before it reaches your eshop. Your launch is clean.
Live Power BI Dashboard
KPI rollups, drill-through to individual records, severity classifications, and progress tracking - all in one dashboard that refreshes automatically throughout the day.
Continuous Feedback Loop
Fix an error in D365, see it clear in Power BI within hours. The framework runs continuously - so data quality compounds rather than decays over time.
Extensible & Tenant-Owned
New entities and rules can be added as your landscape grows. Everything runs inside your Azure tenant - no external data transfer, no third-party dependency.
Your D365 data is your eshop's foundation.
Let's make sure it's solid.
If you're running a D365 commerce programme and want to know exactly where your data gaps are before they cause problems - let's talk.